Catering is a form of restaurant but on a freelance basis which is a way to start until you have established the crave for your taste in the market. Then you start planning towards having a permanent place and then think towards expansion by franchising.
The foods and taste you make will fuel the name of the brand that is often used when franchising. What i just did is to give you a timeline, however your financial status will determine where you start from but that doesn't remove the most important aspect which is the food you make. To have strengths you need to understand the already defined aspects of “tastes/pallet and presentation”.
“tastes/pallet and presentation”. Food may taste good but if the presentation is bad you will have a hard time attracting and retaining your market. The strengths to have is also in selling a taste through words and then the picture. The picture presentation is important as aesthetics “shape and size” does the talking on another level.
Certain plates compliment certain dishes however that isn’t a restriction, as different people have different views. Go and look at the various accessories available in the market as well as watch what types of dishes people buy or have at home. It isn’t just about the types “plastic or ceramics” its the colours and what environment you are in. In Europe on a certain class level they will not appreciate a plastic in a refined environment even if they may purchase a meal from McDonalds on plastic containers, so do make a distinction between class levels and make a choice where you want to serve in.
Has Goo Goo gone Koo Koo?
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